all that’s happening is that beauty companies have realized that “progressive” and “empowering” advertisements garner more publicity and create more brand loyalty than the old-fashioned “you’re ugly if you don’t buy our product” advertising. it has nothing to do with ethical capitalism or social trends. the beauty industry is just trying to make money.
you guys I keep seeing posts like this, and I know all this is true but like - I still think it is a positive change? We are stuck living in capitalism, and it is not a great system, but it does give us the chance to vote with our dollars, and we have been doing that and now it has started to work? My 7 yr old watches TV. She’s going to see ads. I am so glad that they are ads about how strong and wonderful women are, or about how being gay is fine and should result in pasta, or about multiracial families being adorable over breakfast cereal. That is a much better set of things for her to internalize than ‘you are ugly so buy this soap.’ I cannot get worked up into a rage about products catering to me and to my beliefs. Yes, cater to me, I will buy your product if you cater to me, do things the way I want them done and I will try to make that beneficial for you.